éClipse
éClipse is a flower shop offering locally grown bouquets curated by top talent artists & designers.
éClipse is proud to lead the way in offering a carefully selected range of seasonal flowers. The focus is simple: helping busy people to appreciate the act of gathering around a table, expressing gratitude or celebrating with friends and loved ones. éClipse partners each month with the finest artists and designers to share the stories of those who are shaping a brighter future.
Client
Service
Sector
Year
Building a meaningful brand that communicate éClipse's focus on beauty and sustainability.
The challenge was to build a brand ecosystem that conveys emotion and sensitivity as users miss out on the sensory experience while shopping online.
I conducted internal interviews and workshops with stakeholders to unpack the company’s strategic direction and brand goals.
What I did
Strategic brief
Vision boards
Trend audit
Competitive audit
Differentiation audit
Color and type system
Logo system
Patterns and shapes
Graphic elements
Brand guidelines
Activating the brand across all major touchpoints
What I did
Photography themes
Interface design principles
Stationery
Social Media Assets
