Alba is a flower shop offering locally grown bouquets curated by top talent artists & designers. Our mission : build a meaningful brand that communicate Alba’s focus on beauty and sustainability.
Alba is proud to lead the way in offering a carefully selected range of seasonal flowers. The focus is simple: helping busy people to appreciate the act of gathering around a table, expressing gratitude or celebrating with friends and loved ones. Alba partners each month with the finest artists and designers to share the stories of those who are shaping a brighter future.
Our challenge was to build a brand ecosystem that conveys emotion and sensitivity as users miss out on the sensory experience while shopping online.
One key lesson learned from this project was the importance of aligning brand identity with business values and goals.
We also learned the importance of developing brand guidelines to ensure consistent application of the visual identity across all touchpoints.
